# How ContextDecision Works

## **Overview**

ContextDecision helps you increase your app's revenue by showing the right prompts and messages at the right time. By analyzing on-device signals through Edge AI, it identifies user contexts that are best for engagement, increasing revenue and user satisfaction.

## How It Works

* ContextDecision determines the best moments to present in-app offers using real-time, on-device machine learning.
* Your app collects device signals before showing an offer and logs whether the user converts or dismisses it.
* Our team trains a machine learning model tailored to your app, using the data we collected from it. This ensures that the model performs the best for your app and your user base.
* The model suppresses offers when conversion probability is low and surfaces them at optimal moments, increasing the conversion rate.

## **Integration Overview**

1. [Integrate the SDK](https://docs.contextsdk.com/basics/getting-started) with minimal code additions — no new app permissions required.
2. [Start logging user interactions](https://docs.contextsdk.com/context-decision/logging-conversions) (successful conversions and dismissals).
3. Identify new entry points to balance the number of offers shown. To learn more, see [adding-entry-points](https://docs.contextsdk.com/context-decision/adding-entry-points "mention").
4. Allow time for the [**Calibration Phase**](https://docs.contextsdk.com/other/glossary#calibration-phase) (approximately 1,000 positive interactions collected).
5. After calibration, a custom model is trained and deployed automatically, optimizing offer timing in real-time.

## **Privacy Considerations**

ContextDecision prioritizes user privacy by processing data on-device, ensuring that no personally identifiable information (PII) is collected or stored. This approach maintains compliance with privacy regulations and fosters user trust.

By leveraging ContextDecision, your application can deliver in-app offers and messages at moments that align with user readiness, thereby enhancing engagement and driving revenue growth.


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